From 23 to 25 April 2024, TBESFOOD exhibited at Seafood Expo Global at Fira Barcelona Gran Via, at Booth 4H307 in Hall 4. One year earlier we had walked these halls inside the Vietnam Pavilion. In 2024 we came back with a stand of our own, our name across the top and a freezer full of Vietnamese seafood. For three days, buyers kept coming.
The biggest seafood show ever held
The 30th Seafood Expo Global set new records for size and attendance. Organiser Diversified Communications reported 2,244 exhibiting companies from 87 countries, 67 national and regional pavilions and 51,248 net square metres of exhibit space. More than 35,000 seafood professionals came through the doors in three days, the highest attendance in the show's history.
For an exporter, that means the importers, distributors, retailers and processors of Europe, the Middle East and the Americas are all within a few aisles of each other. In Barcelona, the buyers walk past your stand.
Booth 4H307: our own stand in Hall 4
We designed the stand around one idea: show a buyer in ten seconds what TBESFOOD ships and where it comes from. The back wall carried our "Prestige Seafood Supplier in Asia" message in TBES orange. The side wall carried a Seafood Map of Vietnam, with the provinces behind each product: the Mekong Delta for pangasius, Ca Mau, Bac Lieu and Soc Trang for black tiger and vannamei shrimp, and the central coast for tuna. Our BRCGS, HACCP, Halal and Sedex credentials sat next to the QR code for anyone who wanted the details.
In the display freezer, buyers could see and handle the product itself:
- Frozen pangasius fillets (Pangasius hypophthalmus)
- Black tiger and vannamei shrimp, raw and cooked, including cooked shrimp rings
- Barramundi fillets
- Tuna and other pelagic species from the central coast
Three days of meetings
The table at the back of the stand was booked through most of the three days. We met importers, distributors and processors from across Europe and further afield, some for the first time and some we had first met in Barcelona the year before.
Most of those talks were practical: trim and size for pangasius fillets, glazing and net weight for shrimp, packing for retail versus foodservice, and shipping schedules into European ports. Brochures, spec sheets and a lot of handshakes filled the rest.
A cup of lotus tea from Vietnam
Every partner who sat down with us left with a small gift: a box of Vietnamese lotus tea. Lotus tea is how a Vietnamese host welcomes a guest, and it was the gift we most wanted buyers to take home from Barcelona.
Beyond our own booth
Between meetings, our team walked the halls to meet partners at their own stands, including a visit to the China Pavilion in Hall 3.
What Barcelona 2024 gave us
In Barcelona 2024 TBESFOOD stood under its own name in the biggest seafood show in the world, and buyers came to Hall 4 to find us. Three weeks later the team was on a show floor again, at the Seoul Seafood Show in Korea.
Thank you to every buyer, partner and visitor who stopped at 4H307. If you source pangasius, shrimp or barramundi from Vietnam, our export team is at export@tbesfood.com.
Show at a glance
- Show: Seafood Expo Global / Seafood Processing Global, 30th edition
- Dates: 23-25 April 2024
- Venue: Fira Barcelona Gran Via, Barcelona, Spain
- TBESFOOD booth: 4H307, Hall 4
- Scale: 2,244 exhibiting companies from 87 countries, 67 pavilions, 51,248 net square metres, more than 35,000 attendees
- Products shown: pangasius fillets, black tiger and vannamei shrimp (raw and cooked), barramundi fillets, tuna
- Organiser: Diversified Communications, Seafood Expo Global
FAQ
When and where was Seafood Expo Global 2024?
It ran from 23 to 25 April 2024 at Fira Barcelona Gran Via in Barcelona, Spain. It was the 30th edition of the show and its third year in Barcelona.
How big was Seafood Expo Global 2024?
The organiser reported 2,244 exhibiting companies from 87 countries, 67 national and regional pavilions, 51,248 net square metres of exhibit space and more than 35,000 attendees, the largest edition in the show's history.
Where was TBESFOOD at Seafood Expo Global 2024?
At its own stand, Booth 4H307 in Hall 4.
What did TBESFOOD show in Barcelona?
Frozen pangasius fillets, black tiger and vannamei shrimp (raw and cooked), barramundi fillets and tuna, all sourced from Vietnam.
Sources
- Diversified Communications, Seafood Expo Global 2024 closing results, 25 April 2024
- SeafoodSource, 2024 Seafood Expo Global announces record-breaking figures
- Fish Farmer, Barcelona trade show breaks records, 30 April 2024
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TBESFOOD COMPANY LIMITED
A member of TBES Group
Head Office: 2nd Floor, 81 Cach Mang Thang 8 Street, Ben Thanh Ward, Ho Chi Minh City, Vietnam
Branch: 62/29C Lam Van Ben Street, Tan Hung Ward, Ho Chi Minh City, Vietnam
Factory: Lot C1.1, Cau Cang Phuoc Dong Industrial Zone, Hamlet 5, Phuoc Dong Commune, Can Duoc District, Long An Province
TBES FOOD PTE. LTD.
Singapore Address: 470 North Bridge Road, #05-12, Bugis Cube, Singapore 188735
